Marketing presentation coninstar company PowerPoint

Marketing coninstar company - PowerPoint Presentation Example Meaning a significant change in price has little impact on quantity demanded. Therefore, a small change in prices does not affect such products (Coinstar, 2014). Queency juice can be priced the same as those of competitors; it can be priced at a reduces price as compared to other market competitors or can be priced at a higher price. Coinstar may also consider cost-based pricing in order to regain costs that have been incurred in coming up with new product. Three approaches may be used: Coinstar will introduce a new product, Queency juice, in the market by setting the prices to be high reason being the company offers a mystique and unique product that will be highly valued by customers. The product mainly targets affluent members of the society and is prestigious. The strategy is appropriate because it considers customers who are only willing to pay high prices hence potential customers will not be forced to buy the product (Smith, 2012). The culture of Coinstar in promoting a new product involves participating in charity events, that are not only unreliable but also expensive and time consuming as it involve distributing Queency juice for free despite the higher cost of producing it. During special events such as sports, the direct marketing executives will be involved in creating awareness about Queency drinks. The marketers will give free samples to the audience and the players so that the can have a test of the product. Customers will be taught about the new product free of charge. The Company will also create a new website where awareness of the new product can be created. Advertisement is a very vital tool that can be utilized in product promotion. It should be catchy in order to stimulate demand. Coinstar will also participate in special events such as sports as a way of promoting its new product where free samples of the new product will be given to the participants. Promotional

Chinatown Case Study Example | Topics and Well Written Essays - 1000 words

Chinatown - Case Study Example Water has a sexual meaning in the movie and this is portrayed by the different characters present lie Jake and Cross from the movie. Water is a very essential commodity for both internal and external use. Poor planning in the water system may not achieve the desired effect on urban planning because good urban centers have stable water supply system. Transparency in the urban water commission enhances urban development as individuals are attracted to places with availability of such factors like water and security. Urban centers are characterized by large populations who cannot stay permanently in areas without water for a long period, therefore, most urban planers take into consideration the availability of water when erecting structures or drawing up the map of a new urban center. Suburbanization is eminent in Chinatown movie by the culture presented by the film producer in the movie. A perfect example of the differences in the suburbs is the presence of the Mall which greatly differs in the different areas mentioned in the movie. Urban growth and suburbanization are a process where developments happen gradually and within a set period of time. It is traced through the obscure era when there was scarcity of resources to an era when the mission of drought management, water quality and good control of the environment is achieved. Urban growth must be accompanied by a tremendous increase in the population of individuals within a given urban center. The increase in the urban centers will promote the development of suburbanization since there will emerge class difference amongst the individuals living in the area. Political corruption is an issue of concern in Chinatown movie. An example is that Polanski flees from the unfair verdict of the judge who was corrupt and wanted to wreck political career. The movie is filled with issue of political and moral corruption and this lies the political planning of the movie.